Individuals watch the Tremendous Bowl for all types of causes—the battle of two high groups, a halftime present with the premier acts within the nation, and commercials that price tens of millions to provide and air. However successful cash normally is not an element—till this yr.

When the Kansas Metropolis Chiefs and the Philadelphia Eagles take the sector in New Orleans on February 9, the rewards app, Fetch, is airing a business (the “final official commercial on sport day,” the corporate says) simply after the two-minute warning is known as within the fourth quarter.

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Within the 30-second spot, founder and CEO Wes Schroll will inform viewers to obtain the Fetch app to be part of a live-streamed giveaway—$10,000 each second.

Then, Fetch will distribute $1.2 million in money (in complete) to individuals who have the app open. So irrespective of which workforce wins the large sport, 120 folks will stroll away winners that night time.

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“A decade in the past, Fetch was constructed on the idea that incomes rewards must be easy and accessible for everybody,” Schroll mentioned, in a press release. “This second is about bringing that mission to life—within the largest attainable manner, on the largest attainable stage. What began as a grocery rewards app has advanced into the world’s first rewards-for- (nearly) -everything app. Fetch has the facility to remodel how shoppers work together with manufacturers and redefine promoting by creating worth for each.”

Easy methods to enter the Fetch Tremendous Bowl sweepstakes

1. Obtain the Fetch app for iOS or Android earlier than the sport.
2. Watch the business. “The Large Reward” is about to air simply after officers blow their whistles for the two-minute warning.
3. When prompted within the advert, open the Fetch app.

Fetch is teaming up with the advertising and know-how companies firm, Monks, to execute the in-app livestream.

Schroll will announce the winners reside within the Fetch app livestream proper after the two-minute warning begins.