The UK’s largest luxurious automobile maker, Jaguar Land Rover (JLR), says it’ll make investments £65m ($81m) to develop its bespoke paint providers in response to rising demand from rich clients.

The plan consists of opening new paint amenities in Fortress Bromwich, UK and Nitra, Slovakia.

The agency, which is owned by India’s Tata Group, says it expects to greater than double its bespoke paint operation, together with serving to purchasers match the color of unique Vary Rover SV fashions to their personal jets or yachts.

It follows a similar move by Rolls-Royce, which introduced earlier this month that it was investing £300m to construct extra highly-customised variations of its automobiles for super-rich clients.

“Vary Rover purchasers are more and more selecting to tailor their automobiles with extra unique bespoke and elevated palette paints,” stated Jamal Hameedi, director of particular car operations at JLR.

“By growing our capability we are able to fulfill the demand development from our Vary Rover purchasers and… purchasers of our different manufacturers.”

The corporate says the plan may even assist it lower vitality and water use in addition to cut back paint waste.

Earlier this month, Rolls-Royce stated it was increasing its Goodwood manufacturing unit and international headquarters to satisfy rising demand for bespoke fashions.

Rolls-Royce stated the plan would “additionally prepared the manufacturing facility for the marque’s transition to an all-battery electrical car future”.

Final month, Jaguar unveiled a controversial new electric concept car.

Some on social media stated the brand new Sort 00 automobile was “thrilling” and “completely beautiful”, whereas others referred to as it “garbage” and informed Jaguar’s designers to “return to the drafting board”.

Nevertheless, the carmaker steered the response was precisely what it wished because it was making an attempt to reset the model and revive sluggish gross sales.