The information has been one thing of a hellscape recently, and the urge to doomscroll is destined to worsen rising anxieties about tariffs and the cost of living. Fortunately, there’s a brand new web site which you can flip to if you happen to want a little bit of a mind break, and it’s all about chickens.
Chicken.pics is a web site from the thoughts of Erika Corridor, cofounder of the design consultancy Mule. In a brand new subsection on the location, known as Clickens, customers are offered with two work of chickens and requested to evaluate them primarily based on a hyper-specific adjective: For instance, one might need to decide on which of two hens is extra maladjusted, mephistophelean, or persnickety.
All the chickens are hand-painted by Corridor, and there are over 200 of them, in addition to greater than 200 potential adjectives, which suggests the rooster show-down choices are functionally infinite. It’s a nostalgic idea that harkens again to an early 2010s period of the web, when foolish stunt web sites had been all over the place—and it’s a reminder that typically, the web can nonetheless be enjoyable.
Which rooster is extra punk?
The concept for Clickens hatched again in 2021, when Corridor was on a sabbatical to write down her guide, Just Enough Research, and was, by her personal admission, on the lookout for methods to procrastinate.
She took up portray with watercolors and gouache as a sufficiently distracting side-hobby, however quickly discovered it troublesome to think about new issues to color. Rooster was prime of thoughts on the time as a result of Corridor’s senior pug, Rupert, had begun preferring the meat over his traditional canned meals.
“I believed, ‘You understand what, if I’ve to cook dinner all this rooster for my foolish little canine, I have to do one thing for the chickens, as a result of we take chickens without any consideration,’” Corridor says. “Like, there’s 33 billion of them on the planet, and we simply flip them into nuggets and issues. And I believed, I’m going to honor these chickens that I’m feeding to my canine by actually making an attempt to see chickens and assist different individuals see chickens.”
So, Corridor began portray chickens—and simply didn’t cease. Quickly, sq. “profile pics of chickens” had been protecting her kitchen partitions. Final 12 months, she arrange Rooster.pics to as a gallery to show the works.
“I made this web site final 12 months known as Rooster.pics—which is, like, the best area ever—as a result of the online has gotten all platformized, and there simply aren’t enjoyable, silly web sites anymore,” Corridor says. “So I made a decision I used to be going to restart the online from first ideas and simply make an internet site. It’s not making an attempt to promote you something. It’s simply acquired footage of chickens.”
Within the final week of February, a buddy helped Corridor add the Clickens function to the web site, which pits two random chickens in opposition to one another in a battle of adjectives, “sizzling or not” model, Corridor says. In simply over a month, greater than 74,000 votes have been forged on the location.
“Individuals want one thing to try this isn’t doom scrolling—that was the intention,” Corridor says. “It’s only a foolish factor for individuals to do.”
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