Workers at many corporations right this moment are anticipated to make choices by cautious knowledge evaluation, however the instruments they should do it are clunky, sluggish or — in some instances — don’t exist.

That’s based on Colin Zima, the CEO of Omni, a enterprise intelligence (BI) platform that goals to assist organizations simplify how they work with their knowledge. Earlier than co-founding Omni, Zima led the Search high quality crew at Google and was the chief analytics officer at Looker.

“With cloud knowledge warehouses like Snowflake and BigQuery, legacy reliability is merging with trendy scalability,” Zima instructed TechCrunch. “But tens of 1000’s of companies stay tied to outdated BI processes. Fashionable organizations demand the agility of self-service analytics with out compromising centralized management. That hole represents an enormous market alternative — it’s why Omni was born.”

Omni’s platform lets customers run ad-hoc knowledge analyses and construct charts and studies, and in addition supplies instruments to create visualizations with parts comparable to hyperlinks, textual content, and pictures.

Along with a point-and-click interface for creating knowledge queries and dashboards, Omni affords a compatibility layer for Excel spreadsheets and formulation. It will possibly additionally take uncooked SQL, the language used to speak with databases, and robotically parse and restructure it into “modeled ideas” that then turn into accessible in Omni’s interface.

Merchandise constructed with Omni, like dashboards, could be introduced into different purposes by way of integrations, Zima added.

“We constructed Omni to embrace the range of issues it’s essential do with BI,” he stated. “It’s easy sufficient for anybody to get began rapidly with exploration and dashboards, however versatile sufficient to deal with deep customization and complex knowledge fashions as your wants evolve.”

Whereas there’s no scarcity of BI instruments available on the market right this moment, Omni has managed to develop its buyer base to over 200 corporations, together with Perplexity, BuzzFeed, Author, and Incident.io. Annual recurring income has grown to just about $10 million, Zima stated, and he expects that quantity to triple this 12 months.

Buyers are wanting to get in on the motion, Zima stated, which led Omni to boost before was “strictly obligatory.” This month, the corporate closed a $69 million Sequence B spherical that was led by ICONIQ Development, and noticed participation from Concept Ventures, First Spherical Capital, Redpoint Ventures, GV, and Snowflake Ventures.

“We’ve seen different corporations elevate — and burn by — a whole bunch of thousands and thousands [of dollars] attempting to brute-force development,” Zima stated. “That’s not how we function. Constructing every part you want in a BI instrument is dear as a result of we’re competing with each main BI instrument from the final 40 years. Our development has been environment friendly and intentional, permitting us to deal with R&D.”

Zima stated the funding, which brings San Francisco-based Omni’s complete raised to $97 million at a $650 million valuation, will assist Omni maintain the “foot on the gasoline” round embedded analytics and spreadsheet performance, and permit it to “double down” on hiring throughout its product and go-to-market groups. Omni at present has 85 staff, and expects to finish the 12 months with 150.

“We need to be well-funded and management our personal future,” Zima stated. “When an [exit] derails an organization’s mission, product improvement slows, buyer expertise suffers, and the magic fades […] Our technique has been to fund aggressively however spend thoughtfully, so we will keep centered on the product with out worrying about runway. Our previous successes have additionally put us in a powerful place to assume long-term.”