In a bid to spice up its subscription service and entice extra paying customers, Snapchat is rolling out further options for Snapchat+ subscribers, together with permitting Snapchat+ subscribers to create AI-generated stickers in chats. The social media firm and can also be including the choice to ship self-destructing Snaps.

Snapchat+ subscribers within the U.S. can now create and ship customized stickers which are generated to match their message. To take action, begin typing within the chat bar after which choose the sticker search button, the place you’ll discover an AI-generated sticker that features the textual content.

It’s value noting that Snapchat isn’t the one firm that gives customers the flexibility to create customized stickers with AI, as each Meta and Apple have launched comparable options.

The brand new function builds on one other Snapchat+ providing launched in 2023 that permits subscribers to create and send AI-generated images primarily based on a textual content immediate. By including customized AI-generated stickers, Snapchat is giving its paying customers one other method to mess around with generative AI to boost their chats.

The launch of the function comes two days after Snap unveiled an AI text-to-image research model for cellular units that may assist energy the app’s AI Snaps, AI Bitmoji Backgrounds, and extra within the coming months. A spokesperson for Snap advised TechCrunch that the brand new customized AI stickers function will not be powered by the brand new mannequin right now. It’s attainable that the corporate might use the mannequin to energy the function sooner or later sooner or later.

As for the brand new self-destructing Snaps, subscribers are having access to a brand new function known as “Snap Modes” that offers them extra methods to work together with associates. To start out, Snap Modes will permit customers to ship self-destructing Snaps that vanish in the event that they aren’t seen inside a set time-frame.

Snapchat plans so as to add extra Snap Mode choices sooner or later, but it surely didn’t element what they may seem like.

Snapchat has been constructing out its subscription service to draw extra customers, as Snapchat+ has confirmed to be an efficient manner for the social community to extend its income. As a part of its Q4 2024 earning release, Snap revealed that it now has 14 million Snapchat+ subscribers.

Snap CEO Evan Spiegel famous that the corporate’s “different income” unit, the vast majority of which is Snapchat+ subscription income, grew 131% year-over-year. The unit exited the yr with an “annualized income run charge of effectively over $500 million,” Spigel stated on a name with traders.