It’s April Idiot’s Day at present, however sadly for Tesla buyers, the corporate’s newest automobile gross sales numbers out of Europe are not any joke. Over each the previous month and calendar quarter, Tesla gross sales in a number of key markets on the continent have plummeted, according to information seen by Reuters.
Right here’s what to know concerning the newest Tesla gross sales information from Europe, in addition to how the corporate’s inventory is reacting at present.
Tesla gross sales in a number of key European nations plummet
First, let’s break down Tesla’s March gross sales in several key markets. That is the gross sales information out there for a number of European nations for March 2025 versus the identical month a 12 months earlier:
- France: down 36.83% to three,157 automobile gross sales
- Sweden: down 63.9% to 911 automobile gross sales
- Norway: down 1% to 2,211 automobile gross sales
- Denmark: down 65.6% to 593 automobile gross sales
- Netherlands: down 61% to 1,536 automobile gross sales
- Spain: up 34% to 1,983 automobile gross sales
And right here is how Tesla gross sales carried out in key European markets over the course of the calendar quarter, from January to March 2025, versus the identical interval a 12 months earlier:
- France: down 41.1%
- Sweden: down 55.3%
- Norway: down 12.5%
- Denmark: down 56.4%
- Netherlands: down 49.7%
- Spain: down 12%
As you may see from the numbers above, Tesla noticed vital gross sales declines within the six European nations for the primary quarter. The one slight glimmer of sunshine for the corporate within the nations above was in Spain, which in March alone noticed 34% gross sales progress within the Iberian nation.
But Spain’s gross sales leap in March does little to sugarcoat the truth that Tesla’s gross sales on the continent are dealing with vital declines.
Tesla’s largest European market is the UK, for which there are not any public March gross sales numbers but.
Why are Tesla gross sales cratering in Europe?
There are two fundamental causes Tesla gross sales on the continent proceed to say no, notes Reuters.
The primary is elevated competitors. As Reuters factors out, Tesla’s choices on the continent are growing old, and its rivals are providing newer and cheaper electrical autos. This consists of each European carmakers and Chinese language automakers that promote their automobiles on the continent.
However the second purpose is arguably the tougher one for Tesla as an organization to deal with. Merely put, as is the case in America, Tesla CEO Elon Musk’s political antics are driving clients away from the model. Elon Musk will not be solely firmly entwined with the Trump administration in U.S. political circles, however he has additionally voiced support for far-right parties in Europe.
This has made each Musk and the Tesla model poisonous in lots of Europeans’ eyes, and people Europeans at the moment are abandoning the Tesla model in droves. Many Europeans additionally joined in worldwide protests outside Tesla stores over the weekend, highlighting the diploma to which many have turn out to be fed up with Musk, and by affiliation, his firm.
How has TSLA inventory reacted?
Regardless of the detrimental European gross sales information, Tesla shares (Nasdaq: TSLA) are up about 1.6% in early market buying and selling as of the time of this writing. Presently, TSLA shares are sitting round $263.40.
There are a couple of the reason why buyers may not be freaking out a lot over the reported European numbers. First, Europe is a comparatively small marketplace for Tesla in comparison with america, its largest market, and China, its second-largest.
Second, Tesla shares have already crashed laborious this 12 months. Yr up to now, TSLA inventory is down over 35% in 2025.
It’s seemingly that many buyers are taking a wait-and-see method to simply how badly Tesla gross sales have been affected worldwide in its most up-to-date quarter. Tesla is anticipated to announce its Q1 2025 outcomes later this month, seemingly in the course of the week of April 22.
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