Haliey Welch, higher often called the Hawk Tuah woman, is prepared for a rebrand.
After being thrust into the highlight in 2024, because of her now-iconic “Hawk Tuah” catchphrase—featured in a video interview uploaded by the Tim & Dee TV YouTube channel—Welch skilled a crash course within the highs and lows of viral fame.
In early December, she introduced the launch of her personal cryptocurrency meme coin, $HAWK. The coin quickly tanked, leaving followers upset and prompting an investigation by the U.S. Securities and Alternate Fee (SEC).
“Anyhoo, I’m gonna go mattress,” Welch mentioned as she ended a livestream on X on December 4. She wasn’t heard from once more till three months later, when an Instagram Reel circulated highlighting headlines surrounding her absence. Within the video, a voiceover says, “The Hawk Tuah Woman has died,” earlier than Welch wakes up from what seems to be a dream.
Welch isn’t useless—however she is prepared for a reset.
“I’m in the midst of rebranding proper now,” Welch mentioned in a recent interview with Connor Richards of PokerNews. “I’ve had lots of time to assume. I wish to rebrand.” As for what that can seem like? “I suppose you’ll have to look at and see.”
The 1st step is clearing her title. The SEC has formally closed its investigation into the $HAWK coin, discovering no proof of wrongdoing, according to the International Business Times.
Subsequent is telling her story. Welch is the topic of an upcoming documentary developed by Emmy-winning manufacturing firm Bungalow Media + Leisure. The movie will chronicle Welch’s “sudden rise to fame, the scrutiny that adopted,” and reveal “the unbelievable energy social media has to crown and crucify its web darlings,” per the press launch.
Then comes her return to the highlight. According to TMZ, Welch will make a cameo in Glen Powell’s upcoming collection Chad Powers. She’s additionally relaunching her podcast Speak Tuah, following her break up from Jake Paul’s Betr Holdings.
Self-importance Honest recently profiled Welch’s reemergence and the onerous classes she’s discovered. “You bought to be actually cautious what you tie your title to, and also you positively have to know what you’re getting your self into while you conform to do it,” she advised the outlet. “That’s one thing I positively ought to have accomplished beforehand.”
The next day, Welch headed to Las Vegas for her first public look because the crypto fallout: a Celeb Poker Tour occasion. When requested what the occasion concerned, she glanced at her publicist. “I don’t know. I don’t know, actually, the way it works. I simply inform them I’ll be there, after which I form of be there,” she mentioned.
When Self-importance Honest pressed her concerning the optics of selling a playing occasion so quickly after followers misplaced cash on her coin, Welch appeared confused and requested him to repeat the query. Her publicist rapidly intervened, requesting they transfer on.
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